User experience is not just learning what the user needs when it comes to design. It also involves knowing what the user needs from a business perspective.
So, for this week’s post, I worked on coming up with a competitive analysis of major music streaming sites, comparing each of the different services in terms of pricing, family options and amount of music, among others. Here’s what I got:
So, from this analysis, it easy to see how a big part of which service people chose may just be the free tier, especially for the mass consumer. Given that all that, Spotify seems to be the clear winner.
Of course, this analysis has limitations. We have to take into account the fact that Apple Music is already pre-installed into the iPhone and other iOS devices.
Overall though, it seems as if it’s just a cost question, and at this point, I can see that Spotify is winning this cost game as it has ad-supported free music streaming.
Lilikha 